Brand Archetypes: How to build a brand identity people love


Action activates the dream! No matter how good your strategy is, it doesn’t mean anything until you actually implement it in your business.

And Implementing can be hard – especially if you don’t know exactly what to focus on. After all, there are like a million different ways to take your product to market.

That’s where this video comes in. In this video you’re going to learn the 3 key phases to test your offer the BEST way to prioritize your time, energy and money to test your offer out.

So, don’t go anywhere.

Hi, I’m Jennifer Kem. You can call me Jen. I’m the founder of the Master Brand Institute, where we teach entrepreneurs to turn their personal experience and professional skills into a highly profitable business by creating an unforgettable personality brand that solves their audience’s problem.

I upload a new video every week so be sure to hit that ‘Subscribe’ button down below then click the ‘bell icon’ so you’re notified when new content is available. Now, onto today’s video.

So, you want to market and sell your product to change lives and make a whole bunch of money doing it? Well, it’s a good thing you’re watching this video.

On my entrepreneurial journey I’ve built 3, 8-figure companies, one in clothing retail, one in brand consulting and one in training & development, so when it comes to building Master Brands, I definitely know what I’m doing.

A quick piece of context, what you’re about to learn is the fifth and final step in creating a Master Brand.

And that’s it! We’ve just wrapped up the fifth and final step to creating a Master Brand – Activating your brand to monetize your offer.

If you found value in this content please be sure to hit the ‘thumbs up” button below so we can get this video in front of more entrepreneurs who want help growing their business.

Be sure to also hit the ‘subscribe’ button and the little bell so you’re notified when new content is released.

I’m Jen Kem, here to help you get seen, heard and paid for the unique value you bring into the world.

Until next time.



I’ve created a psychological assessment to determine your brand archetype. And before you ask, no, this isn’t some Buzzfeed, “which Disney princess are you?” quiz.

This is a psychological assessment that’s been reviewed, vetted and approved by one of the best collegiate schools of psychology in the United States.

Check it out:



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