Master Brand Archetypes to Model: Maverick, Explorer, Lover


Forging a memorable emotional connection with your audience is the hardest part of building a strong brand message. AND, when mastered it will instantly put your business at the top of your audience’s mind and wallet.

In this video we’re going to unpack what makes the Maverick, Explorer and Lover brand so powerful.

So, don’t go anywhere.

Hi, I’m Jennifer Kem. You can call me Jen. I’m the founder of the Master Brand Institute. Here,  we guide entrepreneurs through the process of building their unique message to attract more of the right people then converting them into paying clients.

I upload a new video every Friday so be sure to hit that ‘Subscribe’ button down below then click the ‘bell icon’ so you’re notified when new content is available. Now, onto today’s video.

So, you want to build a brand that generates massive income and massive impact while being your most authentic self?

Well, it’s a good thing you’re watching this video!

This is the final video in my newest series, Master Brands to Model. Today, we’re going to break down an example for the Maverick, Explorer and Lover Brand Archetypes.

We’ve already talked about the nine other archetypes in the previous videos. So if you want to check that out, you’ll find that linked out down below.

By the way, if you don’t know your Brand Archetype Mix pause this video and click the link down below to take my Brand Archetype Assessment! This psychological evaluation that’s been accredited by a top collegiate school of psychology is a legitimate test to identify which brand archetype you most naturally embody.

Now, back to the video.

The archetypes in the Promoter family are the Maverick, Explorer, Lover. At their core, Promoters represent the desire to step further and further out of the comfort zone.

First the Maverick. This Brand Archetype rebukes the status quo by choosing to lead through unconventional means which drive people to change. They’re not afraid to burn it all down by saying what they think so their boldness inspires our admiration.

A classic Maverick brand is Harley Davidson. Their bikes instantly conjures the vision of someone who’s not afraid to say ‘F you’ to the status quo and blaze their own trail.

If you’re a Maverick, then a message that’s brash and honest will make you admirable to the right people. This directness will make clear what you stand for which in turn will give your audience permission to do the same for themselves.

Next, the Explorer. This Brand Archetype craves learning through a ‘no limits’ approach to life, boldly inviting others to join them in their never-ending quests of external and internal discovery.

The North Face is a great example of an explorer brand. Their marketing literally takes you on an adventure with them and their products inspire us to go on our own adventures.

If you’re an Explorer brand, your marketing needs to enlist your audience in the adventure of your exploration, while inspiring and supporting them to go out on their own.

Last up is the Lover. This Brand Archetype uses passion and pleasure to create more purpose, prosperity, and affection for everyone involved. A super important thing is Lover brands aren’t necessarily sexual though that’s often what we think of when we hear the word Lover.

So, a great Lover brand is Haagen Daaz. Their ice cream elicits pleasure and all of their messaging reflects this pleasure though velvety visuals and romantic vibes.

If you’re a Lover brand, then your marketing needs rich visuals, luring your audience to desire your product through the use of energetic tension.

Now, I’ve just shared a ton of information with you. And you might be wondering, “I like moving people beyond their boundaries – am I a Maverick, Explorer or Lover?”

Maybe you are so I strongly recommend taking my Brand Archetype Assessment. It’s a board certified diagnostic of human behavior that’s been vetted and approved by one of the top collegiate schools of psychology in the United States.

I say all that to make one point – this is not a Buzzfeed quiz you take when you’re bored. So, head over to the link down below to uncover your Brand Archetype.

And that’s it!

If you found value in this content please hit the ‘thumbs up” button below so we can get this video in front of more entrepreneurs who want help marketing their business.

Be sure to also hit the ‘subscribe’ button and the little bell so you’re notified when new content is released.

I’m Jen Kem, here to help you get seen, heard and paid for the unique value you bring into the world.

Until next time



I’ve created a psychological assessment to determine your brand archetype. And before you ask, no, this isn’t some Buzzfeed, “which Disney princess are you?” quiz.

This is a psychological assessment that’s been reviewed, vetted and approved by one of the top collegiate schools of psychology in the United States. With this information, you’ll be able to refine your marketing message to turn complete strangers into raving clients.

Check it out:


#ValuesDriven #MasterBrand #Femmefluence #JenKem