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- Master Brand Archetypes to Model: Maverick, Explorer, Lover
- Master Brand Archetypes to Model: Healer, Advocate, Muse
- Master Brand Archetypes to Model: Sage, Hero, Creator
- Master Brand Archetypes to Model: Ruler, Alchemist, Provocateur
- Brand Archetypes: The Maverick (boldly say what everyone else is thinking)
- Brand Archetypes: The Provocateur (it’s called surprise & delight)
- Brand Archetypes: The Sage (the data says this will work)
- Brand Archetypes: The Explorer (life is a grand adventure)