Your Dominant Archetype: MAVERICK

You are also known as the Rebel, the Revolutionary, the Misfit, the Reformer.

Your brand represents independent thinking, a voice that says: “don’t fence me in” and “we’ve had enough. Unapologetic, disruptive and bold, the Maverick can be controversial but offers fresh perspectives, awakening and change are the goal. Rules and the status quo are highly rejected. Your brand has moxie and nerve, and your goal is to protect the freedom of your audience.

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