Your Dominant Archetype: LOVER

You are also known as the Companion, the Passionist, the Romantic.

Your brand represents an affection for all things beautiful, collaborative and included. Authentic passion and devotion are hallmarks of this archetype, and it’s through that genuine interest in what they’re doing and who they’re serving that transformation occurs. This archetype can be heavily relied upon, creating order and a sense of belonging – it’s all about loving inclusion. This is a highly-trusted archetype as they hold a deep respect for each person’s value and worth. And, the Lover likes the good things in life, and celebrates living in the moment. A natural matchmaker, they have the ability to see patterns and create connections between people easily.

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