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Your Dominant Archetype: ADVOCATE

You are also known as the Citizen, the Networker, the Every (Wo)man.

Your brand represents giving a voice to transforming issues that affect everyone, or at least in your perception. Values include personal integrity, equity and responsibility. Social causes are very important to the Advocate. Seen as a peer to the counterparts that the Advocate is good at collaborating with, meaning is always more important than profit. This archetype has a deep belief in the goodness of humanity, therefore pushing social agendas forward are required to continue building a society of goodwill. Nonthreatening, all-inclusive, and a charming networker, this archetype doesn’t need heroics or adventure to make a change and has no problem making friends. The Advocate is brilliant at creating collaborative, participatory communities for the mutual benefit of the collective goal.

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